If you have spent any time on the computer, have looked into making money online or have a website you have certainly heard the term SEO. What is it? Why is it such a big deal? SEO stands for Search Engine Optimization and is crucial in the internet marketing world.
Using SEO correctly can help your site to reach the top of the Google, Yahoo and Bing search pages! SEO can also increase your traffic enormously! As these two goals are paramount to having a successful internet business, you can certainly see why there is so much buzz about SEO.
The meat behind SEO is called keywords. Keywords are the terms or phrases you use to describe your product or service, but they must also be words that the average internet user would use to search for your product or service. Many people make the mistake of being too vague when choosing keywords. For example if you are selling Guitar Strings you wouldn't want to use simply the word Guitar as your keyword. You would want to get specific and use Guitar Strings as your keyword phrase.
Once you decide on your keywords, you want to use them not only in your website address, for example: Thebestguitarstings (not a real address, just an example), but also in your titles, and in the body of your website (articles).
Search engines seek out sites that give valuable information and are consistent with their idea or keyword. So if your keyword is Guitars and your site is all about music, the search engine won't rank you very high. On the other hand if your keyword is guitar strings and your site is all about specific types and styles and makes and strengths of guitar strings the search engines will rank you much higher. Consistency and using keywords that apply to your idea are key! SEO can make or break your site, use it wisely!
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